How They Are Turning Off the Lights in America by Edwin X. Berry

Do we live in a free market, capitalist society? No. Here is proof.

Your Clickbank Web Page Sucks

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The main problem is your COPY is not

convincing, powerful, persuasive,

charming and fun to read. And it’s not

getting you the cash-paying customers

you know in your heart you deserve.

You’ve got low gravity, low popularity

and lousy referrals.

I can change all that. Here’s how.

Wednesday Afternoon: 3:00 P.M.
From Linwood Austin. Salt Lake City, UT
Here is my direct line:
801-201-9026

Dear Serious Clickbank Marketer,

Pick Up The Phone. Call me now.
This is a “Killer” deal for a new sales page. I’ll create your new
sales page for the cool, clean price of $9,995.

Listen. As you may know… For 25 years I have been creating
“killer”, high-profit, direct-response marketing for all kinds of
businesses. Professional services, publishers, retailers, financial companies,
health and nutrition companies, you name it, I’ve done it.

I use a complex blend of psychology, salesmanship, story
appeal and persuasion. I do my research to discover your buyers obvious
buying motives AND their hidden buying motives.

This combination has sold billions
of dollars worth of products and services. I also use many “secret”
techniques that boost readership and response… whether those techniques are
for print, or for the internet.

Many of my techniques have been discovered in A/B Split
TESTS for advertising appeal, content, offers, impact and CASH RESPONSE.

(A “Split Test” is were
say, 5,000 people see ad “A” and the other 5,000 people see ad
“B” on the same day.)

These tests were conducted in
newspapers, magazines, direct mail, radio, TV and on the internet.

Remember: In each case we only want
one thing: We want more sales and leads. We want higher-response. We want
maximum return on investment. We want pure, sweet profits!!!

This kind of advertising is an
asset to your business, not just an expense.

Listen… Most advertising people
are good with computer graphics. But they know nothing about tested, proven,
direct response selling.

If You Need More Profits… More
Sales And More Leads…

Please Read On…

Imagine how much a minimum of 10%
INCREASE in advertising results would mean to you in net year-end profit. Such
an increase in response could DOUBLE or TRIPLE your profits on the same
advertising budget.

Especially in this economic downturn.

Please Note… Lots of business owners and Clickbank marketers are
FRUSTRATED with their ads or web sites. But they don’t know what to do.
The competition for the readers’ attention is tough. But…

My methods can change all that. My
methods can make you a lot of new money.

What will your ad say? It will
promise big benefits. But not just any benefits. You must promise the benefits
that buyers want NOW. Markets are always changing. If you’re selling a business
opportunity… maybe last year buyers wanted extra income. But this year they
might want security. Markets are always changing.

It will offer proof. Proof that is believable and convincing.
Your site will be charming. It will be credible. It will close. And will get
your phone to ring with customers almost lusting after your product. It will
get buyers clicking that precious ORDER NOW button. After all, that’s the only
reason to advertise.

What do your customers want?

1.) They Want More Time and
Convenience

2.) They Want More Sex and Prestige

3.) They Want More Money and
Security

I am very careful to translate
these major benefits into something easily grasped by your prospective buyer
regarding your product or service.

Please keep in mind that I am not
making this offer just to be cute. I really can boost the advertising response
to almost any ad or web page on clickbank. I’ve done it many times before. Over
and over again. I’m passionate about direct marketing techniques.

FOR EXAMPLE:

I have a client that I’ve created
some 20 different mailing packages for. He has used those mailing package to
bring in some 10 million customers over the last 15 years. He does about $11
MILLION Dollars a year in sales from my letters.

I created one ad for a professional
service that did 47 times better than what the client was using previously.

A seminar industry client came to
me literally with holes in his shoes. He had a big idea but did not know how to
get to the word out. I developed a marketing package for him that brought him
$103,000 in 90 days.

Years ago… I remember a high-end
stereo client said, “This Christmas your advertising brought us all the
buyers and left our competitors with all the ‘lookers.’” He was a
curmudgeon who rarely gave out compliments.

A computer mail-order firm said,
“Your ad beat ours 3 to 1.”

An ex-publisher said, “Because
of your advertising techniques I sold my business for 4 times what I paid for
it.”

One ad I created for a registered
incorporation service brought in about 300,000 buyers for a $300 filing
service.

A discount travel organization
said, “How did you do it? Your TV spot brings so many responses it makes
our old one look like the dark ages.”

Although they may not admit it,
some of the nation’s top marketing consultants have called me for brainstorming
and problem solving when they have a tough marketing situation.

I created one ad for a very dull
product that was a miserable failure. BUT… even though no one wanted the
advertised product, the client told me he got more spin-off business from that
ad than from anything run previously.

Who Should Reply To This Offer?

You should if you’re selling
advice, ideas, business opportunities, financial information, diet and weight
loss products, nutritional products, professional services, retail products,
wholesale supplies, even if you’re a manufacturer.

Also… You should use my services
if you’re a brand new “start up” company. Why? I can keep you from
going down dead-end roads. I’ve been playing the marketing game for nearly 30
years. Some things work. Some things don’t. I can guide you.

Also, you should use my services if
you’ve got tough competition.

And trust me, anyone who is after that dollar in the
prospective customers’ pocket is “tough” competition. Even if they
are in an entirely different industry.

You’ve got to “convince”
your prospect in a likable, timely way, that your product or service is what
they’ve been longing for all this time. That it will change their life. That
your product or service is the SOLUTION they need.

Remember, advertising is
SALESMANSHIP in direct mail, in space ads and on the clickbank.

Let Me Create A Winner For YOU!

If you’re frustrated with your
current marketing, with your advertising response, your direct mail results or
your web site conversion rates… here’s some good news: Stop what you’re doing
and send me your marketing material, your website link and relevant product
information along with a check for $9,995.

Once I get your package, I’ll get
on the phone with you and go over a very specific set of 25
brainstorming-questions, which I use to get to the core of a breakthrough
selling concept for your business.

Those questions could take about an
hour to go over together. Then, I will begin the process of creating your
marketing campaign from A to Z. It will be web site copy, newspaper or magazine
copy and direct mail copy.

You’ll get everything you need to
make this a winning marketing campaign: Copy, creative, concept, and unlimited
consultation. I’ll even supply you with a unique “killer” list of
keyword search terms you can use on Google, Yahoo or other PPC search engine
campaigns that will drive prospects and customers to your site.

PLEASE NOTE: This is a bargain
creative fee considering all you’re going to get. Your advertising copy you get
could add hundreds of thousands of dollars to your bottom-line profits… year
in and year out.

I can offer this special,
discounted price because I have just finished a couple of big budget creative
assignments… and just gotten back from vacation… so I’m refreshed and
recharged. And this is the perfect time to pick up the phone and lock in your
marketing project with me.

I’m only accepting a few clients who read this message. Why?
Because write the marketing copy is hard work. It takes me weeks to do all the
research, organize my thoughts and layout the copy in a layer-by-layer
persuasive, convincing way.

Don’t delay. Often, one client with
a big project can tie me up for six months at a time. Let’s do this NOW.

I’ll create the copy for you that
can make you rich. Copy that will give you an almost “unfair
advantage” even over your strongest competitor. Copy so strong it would be
like a “license to print money.”

Sincerely,

Linwood AustinDirect Marketing Man

2274 S. 1300 E. #G15
Salt Lake City, UT 84016
My Direct Phone Line: (801)
201-9026

email: yourlinwood@gmail.com

P.S. I’ve done work for the most demanding of direct marketers:
Gary Halbert, Alex Mandossian, Agora Publishing, Phillips Publishing, David
Avrick, Cory Rudl, Rainbow Publishing, and students of Jay Abraham and Dan
Kennedy. My marketing has often been compared to the work of the late
advertising greats, Gene Schwartz and John Caples. Call me.

———————————————————————–

Here Are Some Testimonials I’ve
Collected Over The Years.

I’d Like To Add Yours To Them:

“Linwood Austin is perhaps the greatest letter
writer on the planet. Why? Because he wrote a letter that made me buy a 35-year
old book for $339. He’s good. Damn good.”

Joe Cossman, Author, Entrepreneur of the Ant Farm and The Spud GuN
HOW I MADE A MILLION DOLLARS IN MAIL ORDER

“Linwood Austin brought our
marketing costs down from about $659 per sale to about $322 per sale. And we
sell a $13,000.00 a year membership product. We now have nearly 1200 clients
paying us that money. He is an asset to our organization.”

Terry Nicholson, President
Venvest Corporation

“We contacted Ogilvy & Mather plus A. Eicoff before contacting Linwood Austin. The solutions to our
problems were immediately clear to him. The marketing program he created for us
was the most impressive, profit-oriented plan I’ve ever seen. It was designed
to tap into every major buying emotion our customers have. My only reluctance
in recommending him is that he might be too busy to help us on our next
project.”

Kelly Ruff,
TUTTI MUSIC

“Every Package Linwood does
for us becomes the control. I don’t know how he comes up with such good ideas
for copy, concepts, price points and premiums. But they work. This guy is raw
marketing talent.”

John King, Publisher
FUTURE ECONOMIC TRENDS

“Linwood has an uncanny
ability to show almost any business owner dozens of ways to boost profits using
simple, high-impact response techniques. One mailing he created for us looks
like it’s going to increase this year’s gross sales by 1/3.”

Susan Vinson, Publisher
THE BUSINESS DIGEST

“Linwood Austin is the
Godfather of our entire marketing program. His methods grew our company from 2
people to 120 person in just 4 short years. Then, I sold the company for $10
million dollars. (Thanks Linwood.) I’d recommend to anyone: TAKE HIS ADVICE. He
knows his stuff.”

Terry Allen, President
THE LEAD SHEET.

“We watched him take a failing
business and turn it around in an amazingly short period of time. He
accomplished this by being inventive and trying new marketing techniques… We
all l know the statistics on the failure rates of businesses. Linwood has
beaten those odds by hard work and a good feel for his markets.”

Skip Matthews
BEAVER-FREE CORP.

“As you know, before you
created our ad we were getting no response to our own. This seemed like a total
waste of advertising dollars. However, may I say that each time we have run the
ad you created for us, responses ranged from 35-50 each time. Now that’s more
like it!”

G. L. Hutchison
HUTCHISON GRAPHICS &
ADVERTISING DESIGN

“We were amazed to see how
Linwood’s ads can turn normal lukewarm prospects into hot ones when the right
words persuaded them. I wholeheartedly recommend Linwood Austin to any company
that wants to create more powerful advertising.”

Conrad Deihl
MONEY MAILER

“Linwood Austin is one of the
most promising advertising practitioners I’ve encountered in many years… He
is no stranger to the great masters of selling. He has a greater understanding
of their methods than all but a handful of present day professionals. He is
also an original thinker, and possesses a rare ability to focus his creative
talent in precisely the right way to achieve maximum results for the
advertiser. His instincts are on target. He has abundant talent and his depth
of knowledge already greatly exceeds that of most with far greater
experience.”

C. Barrie Bedell, Pres.
BASIC ADVERTISING SELLING IMPROVEMENT CORP.

“I’m happy to say Linwood Austin has written quite a few packages for my company. I’ve never seen anyone
more clever and original with headlines that work and opening paragraphs that
grab you. He’s easy to work with and he’s a good friend.

Brian Keith Voiles,
Brian Keith Publishing

Call me: Linwood Austin…
801-201-9026

Speech about preceived value from TED.

Six Figure Copywriting—

How You Can Make $10,000 to $12,000 A Month By Writing Copy For Business Owners Who Need Advertising Results FAST.

Also… How You Can Double Or Triple Your Sales If You Own A Business In A Competitive Market and Pay Yourself Six Figures With Your Own Copywriting.

Dear Serious Marketer,

The six figure copywriting secrets I’m about to reveal to you have been tested and proven. They’ve been tested and proven in the car industry, the furniture industry, the seminar industry, the publishing industry, the mining and manufacturing industries and more.

Let me get right to the point… right to the secret. It’s a secret very few business owners and graphic artists… and web site designers know. The secret is this….

PEOPLE WILL NOT READ LONG COPY ADS AND WEBSITES…

BUT PROSPECTS WILL.

Read that again… out loud… It’s vital to your success that you get the message.

People will not read a long letter or long-winded ad… or long worded web site.

But what do you care about PEOPLE… NO… NO… NO… You are NOT advertising to “people”… but instead, you’re advertising to PROSPECTS!!!

And guess what? Prospects have questions. They have objections. They have fears. They have dreams. They have open and hidden desires. If you don’t speak to their questions, fears, dreams, etc… you will not get the sale.

But if you do speak to their questions, fears, dreams and objections, you will get the sale.

If you want to make a ton of money… as a writer… or in your own business… you must learn the art and skill of copywriting.

Almost anyone can do it. But you need some tools. What kind of tools?

The following is a random list of ideas, techniques, methods that anyone can use to become a six figure copywriter. Use these tools, and you’re almost there.

1. Read. You can’t be a writer of any kind, unless you are a reader. As you read, try to absorb sentence structure, cadence, hidden rhyming schemes. Read magazines, books, articles, love letters, poems, novels, biographies and more.
2. Cheat. What I mean by this is find great ads or sales letters, and type the whole thing out on your own computer. Or write it out by hand. You might want to find great ads like Joe Sugarman’s ad: The Truth About Pocket Calculators. Or, Maxwell Sackhiem’s ad called: Do You Make These Mistakes In English. Or, Gary Halbert’s Family Crest sales letter. By actually sitting down and writing these great ads out, you will learn tons about how to present a good sales argument.
3. Find great advertising books: Every great copywriter has on his shelf books by Claude Hopkins, Maxwell Sackhiem, Gene Schwartz, Clyde Bedell and Robert Collier. Make up your mind that you’re going to read these books at least once a year. You really must do this. Why? Because there is so much to the psychology of marketing and selling that it’s easy to forget some important element in your sales letter. For example, years ago, I spent a month writing what I thought was a darn good ad. I showed the ad to a copywriting buddy of mine and asked him what he thought. He said, “Where’s the guarantee?” I can’t believe I wrote 1,000 words of copy and forgot the guarantee. I felt like a duffus. (Is that how you spell it?)
4. Get going. Don’t wait until you’re a master of copywriting before you begin. Why? Because you’ll never be a master copywriter without getting your hands dirty. And once you write your copy… sling it out there. I’m serious about this. You can even run your ads with typo’s in them and if you hit the right market with the right product at the right price… it won’t matter. They will still buy from you. Write copy for your own writing service… write copy for your friends… write copy for any business that will hire you. Just get in the game.
5. Once you have some experience… you can raise your price to match your skill level… or to match you work load level. I got started after a nasty divorce in which she got the equity in the 3 houses we owned and I got a five gallon bucket of pennies, my old red pick up truck and my mind. I felt I won. With the bucket of pennies I printed up some business cards that said I was an “Ad Agency” and went knocking on doors. It did not take long before someone believed me and said… “Sure kid, you can be our ad agency, we fired the last agency for putting typo’s in our ad.” I was in. I got $100 for creating my very first ad. It wasn’t much. But I put my heart and soul into it. The client was happy because the marketing I created for him paid off quite well.
6. Find a mentor. Almost every great copywriter I know has had a mentor. You’ll need one to bounce ideas off of. You’ll need on to keep you focused. You’ll need one to guide you to the next level. I consider Mr. Bedell my mentor. He was an advertising man in the 1940’s through the 1960’s. He created a marketing program for Ford Motor company in 1935 that helped Ford outsell GM for the first time in 10 years. What was his trick? He created a showroom floor book about the car that FORCED the salesmen to talk about BENEFITS not FEATURES. As I recall he was paid something like $100,000 for his trouble… which was a lot of money in 1935. Wasn’t that in the “Great Depression”? Yes it was. Don’t let this economic downturn scare you. Every business needs good marketing now more than ever.
7. Count the money. There are thousands upon thousands of businesses out there that need help with their marketing. You can’t help them all. But if you start down this road and pick up a few clients you could command a nice $10,000 copywriting fee for every letter or web site you write. Doing one a month puts you in the six figure category. Let me know if I can help.

Sincerely,

Linwood Austin

yourlinwood@gmail.com

Phone: 801-201-9026

P. S. If you want to make money as a blogger, email me… and I’ll send you some “killer” information on how to do it.