I’ll admit it: whenever my mailbox produces a sleek, crisp, issue of DMNews my mouth waters… Its like candyland for marketers.
If you are serious about marketing, The 30th Anniversary gold plated edition is a must read.
Especially appealing is the featured article on Direct Marketing Legends (Masters Including, of course, David Ogilvy *******)
“The giants of direct marketing need no introduction. These great innovators in the direct and digital marketing industry have one thing in common: Each and every one of them – in their own way – changed the game, carving a path for generations of marketers to follow.”
Read the article online here if you can’t get a print edition:
