The TOPEKA Cash-Flow Method
T.O.P.E.K.A means
Target your Opportunity with Persuasion And an Edge by Knuckling Down Asking For Action.
Target
You can’t sell everything to everyone. You must put some thought into your selling effort. Targeting your audience is the beginning. Here are some general ideas about targeting.
1. Target known buyers. A woman who buys a wig, will often buy 5 wigs. A Ford buyer will likely buy more Fords.
2. Target people with money. If you get someone exciting about buying, but they have no money, you’re wasting your time.
3. Target people who already BELIEVE what you have to say. You can’t sell bacon to those who don’t believe in eating pork. Figure out what your buyers BELIEVE. If they believe in global warming… if they believe in wholesome living… if they believe in hard work… you can’t violate their beliefs and get very far.
If you want to learn more about targeting and selling more… Let’s talk.
Opportunity
Present your message as an opportunity for the buyer. It’s a privilege. Not everyone is invited. It’s not something YOU, as the seller, need to do… it’s something that is in their best interest, and you’re here to serve. You might give them the opportunity to receive more information about the product or service you’re selling. You might want to get their email from a squeeze page.
Need a way to make a squeeze page without knowing html. Let’s talk.
Persuade
You can learn a lot about persuasion from a janitor I know. I can send you to his site, send me an email about the Janitor
Edge
You’ve to have an edge when you go to market. There are only three ways to make more money selling your product or service.
1. Sell to MORE people.
2. Sell to the same amount but RAISE your price.
3. Sell MORE STUFF to the same crowd.
Need an edge against competition, let’s talk.
Knuckle-down and get to work. There is a way to drive traffic to your web site… gobs of traffic… without google. Let’s talk.
Ask for action.
If you need a product, there is a bunch of wholesalers that would love to help you make money using the TOPEKA cash-flow method : I’ll give you the link if you but ask.
If you want a coach to walk you through the TOPEKA method, let’s talk.
Linwood Austin
801-201-9026
